Our toothpaste is formulated with Hydroxyapatite (HAp) which helps rebuild and remineralize tooth enamel. It is naturally found in our teeth and makes up 90% of our tooth enamel. Not only is it non-toxic, its actually biocompatible as it is literally the same material as the majority of your tooth structure!

How does hydroxyapatite toothpaste work?

It replaces the minerals your teeth lose caused by sugary foods and fills in the tiny cracks in your teeth, strengthening the enamel.



Poppits multi-benefit toothpaste whitens teeth, helps fight plaque, and reduce oral bacteria.

  • Whitens teeth
  • Strengthens enamel
  • Remineralizes teeth
  • Antiplaque
  • Freshens breath
  • Fluoride-free formula

Fluoride or Hydroxyapatite (HAp)

It’s just a matter of personal preference. It’s well known that fluoride has long been the standard anti-cavity ingredient in toothpastes. It is safe in small quantities and therefore regulated by the FDA. 

Alternatively, research shows that remineralizing tooth enamel with Hydroxyapatite can heal cavities and prevent new ones from forming. HAp is completely safe and non-toxic – no poison control warning needed. it’s not just compatible with your body — it’s actually “biomimetic,” which means your body recognizes it as familiar material that belongs there.

Complete oral care

In just one pop

Fresh-Breath Film On The Outside

Each Poppit is a small bubble of minty fresh-breath film on the outside with gel toothpaste on the inside. The edible breath film starts to dissolve in your mouth while you brush and melts away in water. It's made of hypromellose - a naturally derived cellulose.

Toothpaste Pod

Gel Toothpaste on the Inside

Inside each bite-sized poppit is a dentist-recommended amount of minty gel whitening toothpaste. Specially formulated with HAp to strengthen enamel. Perfecto!

We salute you for doing your toothpaste research

Here are some questions we get asked a lot.

The food-grade soluble fresh-breath film is a naturally derived cellulose called hypromellose (HPMC). It dissolves completely in water and is commonly used in other nutrition supplements, vitamins and food products.   All components of this film have FDA approval for food use and are listed on our packaging label.

Poppits are proudly made here in the USA from ingredients sourced here too. Our packaging materials are globally sourced and packed here in the US.

Nope. Poppits are made in a US facility that doesn’t deal with any other products that contain allergens, so there’s no potential for cross-contamination.

Yep they’re vegan. Never tested on animals. (Although if animals had been involved, they would have exceptionally fresh breath.)

Plastic toothpaste tubes are made of multi-layer plastic that cannot be recycled. It doesn’t biodegrade and so it exists in the ocean or land for hundreds of years.
Aluminum on the other hand, is a sustainable natural element – as natural as oxygen – and is infinitely recyclable. It is rust-proof and is the most abundant metal on Earth.