Say hello to PopGel
Better-for-you toothpaste in a
completely recyclable metal package. Zero plastic!
A Healthy Smile Shouldn’t Harm the Environment
That’s why we set out to create the world’s first plastic-free toothpaste packaging solution for our PopGel toothpastes.
Vegan-friendly, enhanced with natural flavors, essential oils and botanicals, PopGel delivers superior whitening and brightens enamel with each brushing. Plus, our sustainable packaging is entirely recyclable.
PLASTIC vs METAL
Most plastic toothpaste tubes are made of multi-layer plastic that cannot be recycled. They end up dumped in our landfill or oceans.
Over 1.5 billion plastic toothpaste tubes are dumped in the US annually. Each tube takes over 500 years to biodegrade.
Our tubes are made of sustainable recyclable aluminum. The all-metal cap is recyclable too.
Aluminum is the most abundant metal on Earth and doesn’t need to biodegrade as it is a natural element. It can be recycled infinitely without losing quality.
Choose PopGel and Choose Change
A simple bathroom switch can have a big impact on our planet.
PopGel has all the good stuff:
Without the bad stuff:
In an earth-friendly package:
#BrushBetter and change our world!
simple choices make a big difference
We hear you. You want better choices that reduce plastic pollution and we’re here to deliver on that.
Some people might say one person can’t make a difference – we respectfully disagree. When you choose Popgel, you’re choosing change. A simple bathroom switch has a tiny impact on your routine but it’s part of a massive movement of change for the better.
Choose PopGel and choose better – for you and the world around you.