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PopGel Brilliant Whitening

$9.99 or subscribe and save 15%

The world’s first 100% plastic-free toothpaste.  Cooling cucumber and spearmint flavor! A perfect blend of the effectiveness you want, without the stuff you don’t.  All the fantastic – without any plastic!

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A bright smile says it all! Brighten up your pearly whites with PopGel Super Whitening – the world’s first 100% plastic-free toothpaste. Fabulous whitening action in a recyclable aluminum tube with metal cap.  All the fantastic – without any plastic.

  • Whitening
  • Anticavity fluoride formula
  • Natural spearmint & cooling cucumber flavor
  • Vegan
  • No SLS, parabens or microplastics
  • No artificial preservatives
  • Eco-friendly packaging


Our tubes are made of recyclable aluminum with a metal cap so there’s no need for plastic. The tubes are coated with a food-grade liner that protects the toothpaste. Each tube is sealed for freshness. Use the punture tip on the metal cap to pierce open the tube.

Plastic toothpaste tubes are made of multi-layer plastics that cannot be recycled.  Approximately 1.5 billion plastic toothpaste tubes end up in landfills and oceans every year. They take over 500 years to biodegrade. Think of it: every plastic tube you’ve ever used is still out there.

Refund/return policy:
Please contact us if you receive a damaged or faulty product so we can arrange for a replacement to be shipped to you.


Weight 4.4 oz
Dimensions 17 × 4 × 3.5 cm

Vegetable Glycerin, Purified Water, Hydrated Silica, Sorbitol, Xylitol, Cocamidopropyl Betaine (derived from Coconut Oil), Natural Cucumber flavor, Mentha Viridis (Spearmint) Leaf Oil, Sodium Cocoyl Glutamate, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Cellulose Gum, Mica, Titanium Dioxide, FD&C Yellow 6, FD&C Blue 1

Active Ingredient

Sodium Fluoride 0.24% (0.14% w/v fluoride ion)
Purpose: Anticavity


Whitens: Dentist-created formula gently polishes teeth to remove surface stains, while protecting enamel.

Protects: Fluoride formula protects against cavities and remineralizes tooth enamel. Xylitol inhibits the growth of bacteria that causes cavities.

Refreshes: Contains natural peppermint oil and menthol for a cool refreshing mouthfeel – ahhhh!

Vegan friendly.

ZERO Landfill

PopGel is part of a revolution. We’ve made a conscious choice to ditch plastic.

This is the world’s first plastic-free toothpaste. Both the tube and cap are made of recyclable metal. The aluminum tube has a safety seal so there’s not even a plastic seal-peel! Zero plastic. Our cartons and mailers are recyclable too.

Eco-friendly fabulous toothpaste. That’s something to smile about.

100% Plastic-free
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