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PopGel Brilliant Whitening

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The world’s first 100% plastic-free toothpaste.  Cooling cucumber and spearmint flavor! A perfect blend of the effectiveness you want, without the stuff you don’t.  All the fantastic – without any plastic!


A bright smile says it all! Brighten up your pearly whites with PopGel Super Whitening – the world’s first 100% plastic-free toothpaste. Fabulous whitening action in a recyclable aluminum tube with metal cap.  All the fantastic – without any plastic.

  • Whitening
  • Anticavity fluoride formula
  • Natural spearmint & cooling cucumber flavor
  • Vegan
  • No SLS, parabens or microplastics
  • No artificial preservatives
  • Eco-friendly packaging

Plastic toothpaste tubes are made of multi-layer plastics that cannot be recycled.  Approximately 1.5 billion plastic toothpaste tubes end up in landfills and oceans every year. They take over 500 years to biodegrade. Think of it: every plastic tube you’ve ever used is still out there.

Our toothpaste tubes are made of recyclable sustainable aluminum with a recyclable metal cap, so there’s no need for plastic. Aluminum is a natural element, infinitely recyclable and the most abundant metal on Earth.

Refund/return policy:
Please contact us if you receive a damaged or faulty product so we can arrange for a replacement to be shipped to you.

Additional information

Weight 4.4 oz
Dimensions 17 × 4 × 3.5 cm

Vegetable Glycerin, Water, Hydrated Silica, Sorbitol, Xylitol, Cocamidopropyl Betaine, Mentha Piperita (Peppermint) Oil, Sodium Cocoyl Glutamate, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Cellulose Gum, Menthol, Mica, Titanium Dioxide, FD&C Blue 1

Active Ingredient

Sodium Fluoride 0.25% (0.15% w/v fluoride ion)
Purpose: Anticavity


Whitens: Dentist-created formula gently polishes teeth to remove surface stains, while protecting enamel.

Protects: Fluoride formula protects against cavities and remineralizes tooth enamel. Xylitol inhibits the growth of bacteria that causes cavities.

Refreshes: Contains a delicious flavor duo of cooling cucumber and spearmint oil for a refreshing mouthfeel – ahhhh!

ZERO Landfill

PopGel is part of a revolution. We’ve made a conscious choice to ditch plastic.

This is the world’s first plastic-free toothpaste. Both the tube and cap are made of recyclable metal. The aluminum tube has a safety seal so there’s not even a plastic seal-peel! Zero plastic. Our cartons and mailers are recyclable too.

Eco-friendly fabulous toothpaste. That’s something to smile about.

100% Plastic-free

Alan Daly


Thanks James! So glad you and your family are enjoying PopGel.


Our family loves the eco friendly nature of this product as well as the delicious flavor! 5 stars, from me and my 4 boys, and we will definitely be purchasing again!

Jason B


Love zero the cucumber spearmint flavor even more! Thanks for the plastic-free toothbrushes and floss too...

Bob Ford

Great option! I am all in.

Corrina Devin


Love this toothpaste ❤️

Alicia Reagan

Yep!! I am defo buying this again!

Sofia Seban

No Plastic, Im in! Tastes great too!

Danny B

You had me at no plastic! Thank you Popgel team!

Alessandra W

Im loving this flavor!! just feels so good!

Stella Katheen

Amazing! This toothpaste works so well and helped my teeth so much! Especially love the 0 plastic. Definitely recommend.

Sarah McKenna

Love this!!! This is the best tasting toothpaste ever. It's like aromatherapy for your mouth!

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