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PopGel Sensitive Kind

$9.99 or subscribe and save 15%

The world’s first 100% plastic-free toothpaste.  A perfect blend of the effectiveness you want, without the stuff you don’t.  All the fantastic – without any plastic!

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A bright smile says it all! Brighten up your pearly whites with PopGel Sensitive Kind. Fabulous whitening formula that reduces tooth sensitivity in a recyclable aluminum tube with metal cap.  All the fantastic – without any plastic.

  • Whitening & sensitivity relief
  • Anticavity fluoride formula
  • Natural mint
  • Vegan
  • No SLS, parabens or microplastics
  • No artificial preservatives
  • Eco-friendly packaging

Plastic toothpaste tubes are made of multi-layer plastics that cannot be recycled.  Approximately 1.5 billion plastic toothpaste tubes end up in landfills and oceans every year. They take over 500 years to biodegrade. Think of it: every plastic tube you’ve ever used is still out there.

Our tubes are made of recyclable aluminum with a metal cap so there’s no need for plastic. The tubes are coated with a food-grade liner that protects the toothpaste. Each tube is sealed for freshness. Use the punture tip on the metal cap to pierce open the tube.

Refund/return policy:
Please contact us if you receive a damaged or faulty product so we can arrange for a replacement to be shipped to you.


Weight 4.4 oz
Dimensions 17 × 4 × 3.5 cm

Purified Water, Hydrated Silica, Sorbitol, Xylitol, Vegetable Glycerin, Cocos Nucifera (Coconut) Oil, Cocamidopropyl Betaine (derived from Coconut Oil), Xanthan Gum, Natural Mentha Piperita (Peppermint) Oil, Menthol, Stevia Rebaudiana Leaf Extract, D&C Red 33, Mica, FD&C Blue 1, Aloe Barbadensis Leaf Extract, Titanium Dioxide

Active Ingredient

Sodium Fluoride 0.24% (0.14% w/v fluoride ion)
Purpose: Anticavity
Potassium Nitrate 5%
Purpose: Desensitizer


Whitens: Dentist-created formula gently polishes teeth to remove surface stains, while protecting enamel.

Protects: Fluoride formula protects against cavities and remineralizes tooth enamel. Xylitol inhibits the growth of bacteria that causes cavities.

Refreshes: Contains natural peppermint oil and menthol for a cool refreshing mouthfeel – ahhhh!

Vegan friendly.

ZERO Landfill

PopGel is part of a revolution. We’ve made a conscious choice to ditch plastic.

This is the world’s first plastic-free toothpaste. Both the tube and cap are made of recyclable metal. The aluminum tube has a safety seal so there’s not even a plastic seal-peel! Zero plastic. Our cartons and mailers are recyclable too.

Eco-friendly fabulous toothpaste. That’s something to smile about.

100% Plastic-free
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