Next generation toothpaste
Introducing the world's first toothpaste gels.
Poppits are bite-sized jellies made entirely of toothpaste. Foams up instantly.
No more tubes to squeeze. No mess.
Brush better.
Coming in spring 2025
PERFECTLY SIMPLE
Put a Poppit between your teeth and brush it with a wet toothbrush
CLEANER BATHROOM
Easier to use
Cleaner in your bathroom
Eco-friendly, recyclable metal canister
CLEANER PLANET
No tubes to squeeze
No mess or waste
No plastic pollution
Say hello to your kid's new
BATHROOM BFF
Parents, we got your back. Kids Poppits make brushing fun. The right amount of toothpaste everytime (imagine that!).
No tubes, no squeezing, no mess.
(HAP)PINESS IS A HEALTHY SMILE
Fabulous formula
Our toothpaste is formulated with Hydroxyapatite (HAp) which helps rebuild and remineralize tooth enamel. This helps prevent cavities and tooth sensitivity. It is naturally found in our teeth and makes up 90% of our tooth enamel. Not only is it non-toxic, it’s actually biocompatible as it is literally the same material as our natural tooth structure!
Poppits multi-benefit toothpaste:
- Whitens teeth
- Antiplaque
- pH balanced to promote a healthy oral microbiome
- Freshens breath
As seen on
Dentists love it
Perfect for travel – TSA Approved
No more plastic tubes to squeeze
Did you know?
Over 1.3 billion plastic toothpaste tubes end up in our landfills and oceans each year! And that’s just the US! That’s because most toothpaste tubes are made of multi-layer plastic that cannot be recycled.
Some plastic tubes are now made of #2 plastic which claims to be recyclable but #2 plastics can only be recycled twice due to quality loss before ending up in landfill anyway. It’s callled ‘down-cycling’. And plastic takes 500 years to biodegrade!
Metal can be recycled infinitely without any loss of quality. It’s so much better for the planet.
