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Next generation toothpaste

Introducing the world's first toothpaste gels.
Poppits are bite-sized jellies made entirely of toothpaste. Foams up instantly.

No more tubes to squeeze. No mess.

Brush better.
Coming in spring 2025

PERFECTLY SIMPLE

CLEANER BATHROOM

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Easier to use
Cleaner in your bathroom
Eco-friendly, recyclable metal canister

CLEANER PLANET

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No tubes to squeeze
No mess or waste
No plastic pollution

Say hello to your kid's new

BATHROOM BFF

Parents, we got your back. Kids Poppits make brushing fun. The right amount of toothpaste everytime (imagine that!).
No tubes, no squeezing, no mess.

Kids Poppits purple

(HAP)PINESS IS A HEALTHY SMILE

Fabulous formula

Our toothpaste is formulated with Hydroxyapatite (HAp) which helps rebuild and remineralize tooth enamel. This helps prevent cavities and tooth sensitivity. It is naturally found in our teeth and makes up 90% of our tooth enamel. Not only is it non-toxic, it’s actually biocompatible as it is literally the same material as our natural tooth structure!

Poppits multi-benefit toothpaste:

  • Whitens teeth
  • Antiplaque
  • pH balanced to promote a healthy oral microbiome
  • Freshens breath
people smiling using poppits toothpaste gels
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As seen on

Dentist

Dentists love it

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Perfect for travel – TSA Approved

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No more plastic tubes to squeeze

Did you know?

Over 1.3 billion plastic toothpaste tubes end up in our landfills and oceans each year! And that’s just the US! That’s because most toothpaste tubes are made of multi-layer plastic that cannot be recycled.

Some plastic tubes are now made of #2 plastic which claims to be recyclable but #2 plastics can only be recycled twice due to quality loss before ending up in landfill anyway. It’s callled ‘down-cycling’. And plastic takes 500 years to biodegrade!

Metal can be recycled infinitely without any loss of quality. It’s so much better for the planet.

Discover more on the blog

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