Poppits founder Wayne Solan is a neat freak. While cleaning his bathroom one day he looked at a squeezed up plastic tube of toothpaste with dried up gunk around the nozzle and thought: "ew gross! There 's gotta be a cleaner way to use toothpaste. These plastic tubes can’t even be recycled. What if toothpaste came in a little bubble that you just pop in your mouth!"
That’s it!