What would make a certified germaphobe with OCD and an intense dislike for mess sleep on the floor of a Japanese factory for 10 months?

Answer: The devotion to an idea that was going to revolutionize the teeth-brushing experience and help save the planet at the same time. That idea was Poppits, and now you can get your hands on them (and teeth around them).

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1.2 billion plastic toothpaste tubes end up in US landfills every year

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Shocking, right?!

Wayne, the founder of Poppits, didn’t know any of this either until the fateful day his pristine bathroom was invaded by tiny humans. And the pristine bathroom became… considerably less pristine. Toothpaste seemed to be splattered e-v-e-r-y-w-h-e-r-e, and this was too much for Wayne. Especially because it was more than his bathroom being messed up, it was the planet. The waste!

While gazing into his gunk-smeared bathroom mirror, Wayne had an idea. No one should ever have children again. Problem solved! After some more pondering he acknowledged that was rather extreme and instead resolved to invent something that would drastically improve bathroom routines and the environmental landscape forever. Something fun. Something smart. Something far less messy and wasteful than toothpaste tubes…

Enter: Poppits.

It didn’t come easy. Wayne traveled far and wide to develop the Poppits prototype, starting in his kitchen (of course) dressed in a slightly better suit than most mad scientists. For someone who doesn’t like a mess, he made the ultimate sacrifices to bring this idea to the world. Think parchment paper all over the counters, laden with blobs of toothpaste. He tried baking them, microwaving them, and even hair drying the little things, until he realized he needed help. Time to take it to the next step.

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The Solution

He did it. He moved to Japan and practically lived in a lab. Figured out a way to create an edible water-soluble film that could hold gel toothpaste and not melt from the inside out – brilliant!

A couple of ironclad patents later, Poppits are here to help you and the rest of the world brush better, forever.

Smile! You’re invited to join the toothpaste revolution.

(We swear you’ll be the envy of your friends.)

Whether you’re a savvy adult who drinks from a metal straw and enjoys being a leader of conscious change…

Or a smart parent to kids who turn the bathroom into a battleground when it’s time to brush their teeth…

Or a young adult who loves to be the trend-setter instead of the follower…

Poppits are perfect for you — and better for the planet.