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PopGel Sensitive Kind

$9.99 or subscribe and save 15%

$9.99 or subscribe and save 15%

The world’s first 100% plastic-free toothpaste.  A perfect blend of the effectiveness you want, without the stuff you don’t.  All the fantastic – without any plastic!

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A bright smile says it all! Brighten up your pearly whites with PopGel Sensitive Kind. Fabulous whitening formula that reduces tooth sensitivity in a recyclable aluminum tube with metal cap.  All the fantastic – without any plastic.

  • Whitening & sensitivity relief
  • Anticavity fluoride formula
  • Natural mint
  • Vegan
  • No SLS, parabens or microplastics
  • No artificial preservatives
  • Eco-friendly packaging

Plastic toothpaste tubes are made of multi-layer plastics that cannot be recycled.  Approximately 1.5 billion plastic toothpaste tubes end up in landfills and oceans every year. They take over 500 years to biodegrade. Think of it: every plastic tube you’ve ever used is still out there.

Our tubes are made of recyclable aluminum with a metal cap so there’s no need for plastic. The tubes are coated with a food-grade liner that protects the toothpaste. Each tube is sealed for freshness. Use the punture tip on the metal cap to pierce open the tube.

Refund/return policy:
Please contact us if you receive a damaged or faulty product so we can arrange for a replacement to be shipped to you.


Weight 4.4 oz
Dimensions 17 × 4 × 3.5 cm

Purified Water, Hydrated Silica, Sorbitol, Xylitol, Vegetable Glycerin, Cocos Nucifera (Coconut) Oil, Cocamidopropyl Betaine (derived from Coconut Oil), Xanthan Gum, Natural Mentha Piperita (Peppermint) Oil, Menthol, Stevia Rebaudiana Leaf Extract, D&C Red 33, Mica, FD&C Blue 1, Aloe Barbadensis Leaf Extract, Titanium Dioxide

Active Ingredient

Sodium Fluoride 0.24% (0.14% w/v fluoride ion)
Purpose: Anticavity
Potassium Nitrate 5%
Purpose: Desensitizer


Whitens: Dentist-created formula gently polishes teeth to remove surface stains, while protecting enamel.

Brightens: The color-correcting purple gel helps to brighten teeth by offsetting yellow hues on teeth.

Protects: FDA-approved formula helps reduce tooth sensitivity, while fluoride protects against cavities. Xylitol inhibits the growth of the cavity-causing bacteria.

Refreshes: Contains essential coconut oil, natural peppermint and soothing aloe.

ZERO Landfill

PopGel is part of a revolution. We’ve made a conscious choice to ditch plastic.

This is the world’s first plastic-free toothpaste. Both the tube and cap are made of recyclable metal. The aluminum tube has a safety seal so there’s not even a plastic seal-peel! Zero plastic. Our cartons and mailers are recyclable too.

Eco-friendly fabulous toothpaste. That’s something to smile about.

100% Plastic-free

Steve Puddifoot

Perfect for sensitive teeth, whilst leaving my mouth feel very clean and teeth whiter. One of a kind product


I'm loving this new toothpaste from poppits leaves your breath feeling so fresh and teeth so clean i would recommend and I will be buying poppits from now on ..... and with no nasty chemicals ....

Mike Rowe

It genuinely whitens my teeth and there’s no sensitivity. Love it

Mary Bradley

My teenage daughter loves this toothpaste. She loves the purple color and being eco friendly. So I’m happy she’s motivated to brush her teeth!

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